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Product Marketing Specialist

Location: Hoofddorp, Noord Holland, Netherlands
Date Posted: 05-12-2018
The purpose of this role is to provide machine specific and marketing deliverable material for the Aerial Work Platform (AWP) product line. This involves for example supporting sales teams with product specific tasks, with systems;  getting into the Marketing aspect of marketing deliverables, checking specifications and aligning systems with product specifications.  This position will have frequent contact with (Inside) Sales, Marketing and Engineering departments colleagues locally and globally, Service Technicians and the AWP Product Manager. The roles will have somewhat less contact with customers, managers in other departments and executives. This position is based at the JLG office in Hoofddorp and reports to the Product Manager of Aerial Working Platforms. This position has some travel involved.  

Essential Duties and Responsibilities
  • Serves the sales team and customers as a product information resource.  Develops product marketing tools to assist in the sales process.
  • Works closely with the marketing communications team to develop literature, advertisements, promotional materials, web pages and photography to maximize communication effectiveness.  Helps arrange and also attends photo and video shoots.
  • Compiles and records competitive information in a manner which can be utilized to develop product strategies to increase market share and contribution margins.
  • Maintains product specifications, proposals and other technical data pertaining to product sales.
  • Participates in the development and delivery of training activities designed to improve the performance of the sales team.
  • Work on product development teams to provide customer input and monitor progress.  Conducts research to support trade-off decisions throughout the product life cycle.
  • Generates desired information to support the analysis of line extensions and/or new products to fuel the product planning process. 
  • Generates internal data and collects external data to validate program effectiveness, product quality and content, and changing customer requirements -- and organizes corrective actions.
  • Attends trade shows and seminars as required.
  • Performs other duties and responsibilities necessary for the achievement of the sales and market share objectives.
  • Bachelor’s degree in Marketing, Communication or Engineering (either at University of HBO level)
  • Two years of experience in related field with at least some experience (e.g. an internship at minimum) in Marketing. Related experience can be e.g. Marketing, Sales, Product Training or Engineering.
  • Fluent with English. Knowledge of other European languages is advantageous
  • Able and willing to travel
  • Familiarity with heavy equipment/machinery or automotive/vehicle technologies is advantageous
Preferred Competencies:
  • Professionalism: thinks carefully about the likely effects on others of one’s words, actions, appearance, and mode of behavior. Selects the words & actions most likely to have the desired effect on target audience. Understands how one is perceived by others.
  • Reliability: Demonstrates a high level of dependability in all aspects of the job. Shows commitment and dedication and accountability in one’s work, and follows through on all projects, goals, aspects of one’s work. Fulfils commitments.
  • Planning & Organizing: Sets priorities, goals, and timetables to achieve maximum productivity. Knows status of one’s own work at all times.
  • Initiative: Goes above what is required or expected in the job; performs tasks that will improve or enhance products and services, avoid problems, or develop entrepreneurial opportunities. Plans ahead for anticipating problems or opportunities & takes appropriate action.
  • Collaboration: Develops cooperation and teamwork while participating in a group, working toward solutions which generally benefit all involved parties.
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JLG Industries, Inc. is the world’s leading designer, manufacturer and marketer of access equipment. The Company’s diverse product portfolio includes leading brands such as JLG® aerial work platforms; JLG, SkyTrak® and Lull® telehandlers; and an array of complementary accessories that increase the versatility and efficiency of these products. JLG is an Oshkosh Corporation Company [NYSE: OSK].

An Oshkosh Corporation Company